Digital Photo Retouching, Pre-Press, and Proofing

Park Lane for all of your Digital Photo Retouching and Creative needs.

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News

Park Lane Litho creates 3D-Imaging (CGI)

CGI use in advertising is becoming more common as each year goes by. We feel that it is vastly becoming more of a staple in advertising. Our pursuit of excellence in the field of photo-retouching, photography, and pre-press has led us to excel at finding new ways of bringing quality and flexibility to our customers ever growing needs. That is why we have invested a lot of time and expenses in the ability to support CGI for our customers.

Please take a look at the "Portfolio" menu, under there you will see a sub-menu called "3D Images (CGI)". This will show you a few of the images that we have created. Before I go, I would like you to take a look at a recent article that I came across from Danny Morris, entitled "CGI's Impact on Advertising and Marketing Campaigns". You can find the article below:

"CGI's Impact on Advertising and Marketing Campaigns", by: Danny Morris

This month the powerful voice of the ad industry Sir Martin Sorrell, chief executive of WPP, the world's most successful advertising company, made an announcement that was welcomed widely across the industry. The company reported unexpectedly good end of year financial results, a signal to industry that we may have weathered the worst of the recession and that after battening down the hatches for the past two years it's now time for agencies to invest in growth. As agencies shake off the repercussions of recession, there is the incumbent pressure to rebuild quickly and increase profits, and in tandem with this will always be the need to invest in the latest technology. It has been reported that within WPP new media currently accounts for 27 per cent of revenues, but that WPP will increase this to at least a third within four years.*

With the high costs of an average advertising campaign it is clear that companies will remain cautious for sometime when signing off marketing budgets. The growth of digital marketing is both an advantage and a hindrance. New technologies such as advances in CGI can dramatically cut the cost of creating ad campaigns. The advantages mean a reduction in the costs involved of shooting on location, saving companies thousands on overheads. But the average online experience and expectations from many clients are now vastly higher, meaning that companies need to ensure that they are up to date with the latest technology.

3D has become a craze in the UK and overseas with the mainstream success of movies such as Avatar and Alice in Wonderland, and the trend is set to continue for consumers with the introduction of 3D televisions. News this week that Samsung are teaming up with Dreamworks to produce exclusive 3D versions of movies for home television demonstrates that organisations are recognising and seizing this opportunity. However the use of CGI technology in marketing has had less cut through and is perhaps not as much on the radar of some marketers in the UK as in the US. The availability of Computer Generated Imagery offers a smart alternative for marketers who are focussing on the cost benefits of various marketing solutions. CGI, the application of computer graphics for special effects, can be used as much for adverts, tv and printed materials as it can for movies, enabling the development of computer generated effects, and replicas of products or humans that are nearly indistinguishable from real life. The momentum CGI has gained in the US is looking set to continue in the UK now as marketers and brands understand its use and validity within the marketing life cycle.

CG assets are created using CAD data before a product is put into the initial stages of production, and can be used for almost any industry whether it's virtual cars, crisps, celebrities or houses. While the flexibility of CGI technology enables the models to be transferred across print, broadcast and online marketing campaigns, it is the interactive nature of the product that gives it that elusive edge. CG assets can turn a casual interest in a product into sales and make a serious difference to a company's bottom line, allowing companies to create virtual customisers so that consumers can engage with their products before production has even begun.

The beauty of CGI technology is its flexibility. While it can hold its own as a standalone marketing technique or product, it can also be used in conjunction with the more traditional methods to achieve even higher cut through in a crowded marketplace. CG models can be seamlessly inserted into an existing campaign. As budgets are being scrutinised more closely than ever, the cost benefits of CGI become significant; as once a digital model is created it is a multi-platform asset that can be easily used and modified without having to foot massive production bills. This lifecycle also helps avoid commonplace minor differences or inaccuracies that can typically apply across the different mediums in a marketing campaign.

CGI is exciting and reassuring. Simultaneously it satisfies the desire for organisations and agencies to be avant-garde in their approach, whilst reassuringly smart in their cash flow management.

Park Lane Litho launches retouching support for iPad

The iPad has finally been officially announced by Apple!

With the new official announcement of the iPad from Apple, Park Lane Litho is officially going to announce its support of the iPad. What does this mean to you, our customer. Well, this means that we will use our ONLINE Image Markup Tool, in conjunction with new competitive retouching and color correction image pricing, which is geared especially for iPad and Online publishing needs. We also have the knowledge necessary to make sure that your .pdf files, that will be used by the publisher, will meet the specifications of the iPad.

Our Online Image Markup Tool has been quoted by our customers, as being "The most innovative and user friendly tool for retouching and color corrections I have ever had the pleasure of using.", "This is the future of online web-based retouching, very responsive and it allowed for easy collaboration between our multiple departments and Park Lane. It is soo easy to use!".

If you are interested in finding more about our services, please contact Orren Zipper and he will be happy to provide more information, as well as, answer any questions you have.

Park Lane Litho Receives 2009 New York Award

U.S. Commerce Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., June 8, 2009 -- Park Lane Litho Plate has been selected for the 2009 New York Award in the Printing Color Separations category by the U.S. Commerce Association (USCA).

The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

Park Lane Litho Releases ONLINE Image Markup Tool!

Park Lane Litho would like to announce the launch of online retouching and markup features. As we move forward into the future we are very pleased to bring this type of capability to our clients. We feel that the future of digital retouching is the ability to merge quality with quantity when it comes to digital retouching and now we have the tools necessary to accomplish this. This new feature will allow us to concentrate more of our quality time on your work, while providing a very fast turnaround. It will also allow us to reach a much broader scope of clientele on a world wide scale. If you would like to find out more information about this exciting new service then please call 212-255-9100 and ask to speak with Orren Zipper.

Park Lane Litho Launches Webnative for Clients.

Park Lane Litho would like to announce the launch of Webnative from Xinet. Webnative is an application that we are now running which will give our clients a much more versatile way of viewing their jobs on our servers. Webnative is totally interactive and gives our clients the ability to download their FPO's direct from our server, view all of their images that reside on our server, send / retrieve files, and even send PDF files directly to our proofers so that we can have a hardcopy of the job for viewing purposes. If you would like to be setup as a Webnative client then please call Park Lane Litho and ask to speak with Fred Hughes or Orren Zipper. (You must be an existing Park Lane client to qualify for a Webnative account).

Webnative Information:

Xinet WebNative Suite is the dynamic digital asset management environment that dramatically streamlines the collection, access, production, distribution and archiving of graphic media for advertising, publishing and corporate communications. This cross-platform system accelerates the creative and production workflow by breaking down barriers between staff, vendors and clients — providing powerful tools that can be used to automate notification, distribution and production.

With hundreds of features developed specifically to enhance the design process and facilitate premedia production, Xinet WebNative Suite saves you time by automating time-consuming graphics customization and output tasks.

Xinet WebNative Suite lets you provide a central base of operations for people who need to collaborate across multiple sites or from remote locations, making it easy for them to access image files and design new documents. Some firms have used Xinet WebNative Suite to build sophisticated image libraries, while other have sent up distribution centers for corporate brand management.

Password-protected security and access control lists keep proprietary information safe, ensuring that each Xinet WebNative Suite user has access only to the portion of the file system and archive where their data is stored.

Digital Asset Management – Xinet WebNative Suite is a ready-to-browse visual database of graphics and documents that can be organized by job, by subject, by contributor and searched by format, date, title – by any intrinsic data describing the file or any metadata appended to it. Accessible via browser over the local network or globally over the Internet, customizable to match any brand, and scalable to grow with the enterprise, Xinet WebNative Suite enhances the creative and production process by making work accessible 24/7.

Creative Workflow Automation – Xinet WebNative Suite automates creative tasks like artwork reformatting and resizing, notifies members of the creative staff of receipt of new jobs or freelance work, triggers PDF proofs upon approval of concepts, and e-mails links to mechanicals to management or clients.

Production Workflow Automation – Xinet WebNative Suite is a studio favorite: Able to move completed mechanicals through to output automatically using JDF-compatible metadata. Xinet WebNative Suite creates soft-proof PDFs and print-ready PDF- and TIFF-formatted files at the click of a button – or delivers them automatically to other production workflow systems.

Archiving – Offload large files from the live workflow environment, but keep them a visible and searchable part of the DAM system library by using Xinet WebNative archiving products.

About Us

PARK LANE LITHO, INC.

Park Lane Litho is a company which opened its doors in 1967. We have catered to prestige’s clients throughout our long history with the most up to date equipment, experienced craftspeople, and the knowledge to give you the best job; done the right way.

Craftsmanship and client relations have always been the strong points of Park Lane. With a user friendly attitude and an up to the minute database for all magazine requirements. Our clients have said from the beginning of a relationship, that they sleep well knowing Park Lane is handling their jobs.

Park Lane’s employees have a vast and broad expertise in all forms of pre-press retouching and assembly that range from billboards to magazine ads to all types of packaging. High end retouching is done with an artistic eye for both detail and quality, whether it is fashion or beauty, still life, product shots, or fine art.

With a combination of the experience of old techniques and the vision of the most productive ways to use the most modern technologies, Park lane furnishes its clients with the finest results possible.

Park Lane was both a pre-press and printing operation for over 40 years. In 2005 the decision was made to become a total pre- press house. However because of our long and vast expertise in printing and the knowledge to ask the right questions, we deliver a product that gives the maximum quality result to any company printing your job.

Park Lane is located in the Soho district of New York at 6th avenue and Spring street. You as a client are welcome at any time, however we have total on-line internet capacity to show proofs and take corrections at real time speed.

Services

CONTRACT PROOFING

Park Lane can provide you with Dot structured “Kodak Approval” proofs or “ Epson” Ink jet proofs. All proofing systems are calibrated at least twice a day so that an optimum of quality control is guaranteed. Control strips are run on every proof. Proofs can be made from tif files, pdf files, indesign files, Quark files, or eps files. Dot structure proofs can be made with screen rulings as coarse as 85 lines per inch, to as fine as 200 lines per inch.

COLOR MANAGEMENT

Park Lane is equipped to supply both US SWOP or US GRACOL proofs as well as European FOGRA proofs. This is very important for the highest quality press run results. Many magazines and printers require specific proofing guidelines and color management scales in order to guarantee you the proper reproduction. If you don’t supply the proper proof and file you have no recourse if the job is printed poorly.

DESIGN SERVICES

We will work along with your creative team and guide you as to the best ways to achieve the end result for the optimum ease of reproduction. We will take your concepts and images and show you options as to how they can physically be put into a re-usable application for all your print or digital needs. We are fully skilled in Illustrator, In-design, Photoshop, or Quark Express. Whether it be Logos, Page Layouts, or Company Branding we are here to help with fast and expert ideas and proofs.

ONLINE MARK-UPS

Park Lane gives you the capability to do detailed retouching mark-ups on line for a quick and efficient means of communication. User friendly software will allow you to circle areas and write detailed descriptions as to what corrections are to be made in either retouching or color. If the project is on an extreme deadline, this allows instant reaction time and total understanding of your desired results.

PHOTO IMAGING

Park Lane gives you the finest retouching excellence whether it be Beauty, Fashion, or Product. We will compose multiple shots for your desired results and color correct to your specifications or match your product or fabric swatches. Skin tones are retouched to your desired specifications, be it a natural or a cosmetic look. Clothing is done with a fine eye for detail and lighting. We will photocompose elements from several shots to give you the best result for focus and content.

PRE-PRESS

Park Lane will follow your master guidelines and create your layouts for Magazine Ads, In-store posters, Phone Kiosks, Bus shelters, or Billboards. We will also make sure that we are in contact with the whomever the final supplier will be to make sure that they are supplied with files that meet their requirements for the optimum result. We will supply both you and the final printer, or supplier with a final proof for color and content guidance.

3D-IMAGING (CGI)

Park Lane Litho officially announces the ability to create Computer Generated Images using all of the latest 3D Modeling applications. CGI use in advertising is becoming more common as each year goes by. We feel that it is vastly becoming more of a staple in advertising. Our pursuit of excellence in the field of photo-retouching, photography, and pre-press has led us to excel at finding new ways of bringing quality and flexibility to our customers ever growing needs. That is why we have invested a lot of time and expenses in the ability to support CGI for our customers.

ARCHIVING

Park Lane will store all your final high resolution files and layouts for a 10 year period. You no longer have to worry about disk space or backing up to CD or DVD. We will store your files on our back up data system. If you request any of your files we can get them to you within a 24 hour period.

DRUM SCANNING

Park Lane is equipped to give you the highest quality high resolution scans achievable. With a maximum input size of 22” X 23” and a resolution range from 300DPI to 1200DPI we can accommodate any and all your scanning needs. You can supply wrap able reflected art (prints), ectachromes, kodachromes or negatives. Black and white or color we will give you finest reproduction along with a high quality proof.